The reality: to achieve time freedom, you must first develop the mindset; however, talking about mindset does not sell books. If you wanna sell books, talk about money. Whether it’s Jim Cramer on Mad Money, or Dave Ramsey Financial Peace – they focus on the money, and sell a ton of books as a result. We’ve found a few people that “get it” – Jocko Willink, David Goggins, & Jim Wendler are three that come to mind; their focus isn’t money, instead they talk discipline. It’s crucial to recognize that while money is the first thing that people want, it is the last thing that shows up; it only shows up after everything else is in place.